Lower investment cost, be efficient and manage a successful operation from a low number of customers. With these concepts began the presentation "Pontis TV, IP TV deployments for cooperatives" by Leonardo Gioino, Executive VP of Sales and Marketing at Pontis Technologies.

He explained how the company’s platform works, with presence in Argentina and in different countries of the region and emphasized local content. He noted that his company offers radios, newspapers and local channels, plus transport information and pharmacies on duty, among others, to differentiate its service from other providers.

He also mentioned that a good experience across multiple platforms is a very important factor to consider. "More devices, more services, more content and greater interactivity to give the added value that the user demands," he said.