Improvements to the mobile application, a new approach for the call center and omni-channel marketing,are the innovations faced by the entity, as explained to Convergencialatina Emiliano Porciani, Digital sector manager of Banco Galicia. He added that the initiative does not have the "app" as an end in itself but as a priority component - although within an ecosystem of digital channels.

By mid-2016 they could launch a new version: "The current app is useful for transacting contains a link to a ‘.movi’ page'  but all phone capabilities are lost to interact with the customer. We must move to an app based on Android or iOS, simpler and agile. We are working from the improvement in log-in to reducing clicks along each interaction as well as on aesthetic issues", he anticipated.

For Porciani, the digital transformation occurs by aligning the entire ecosystem of Banco Galicia, from its website to social networks and transactional channels. "Today most customer interaction is given through digital channels, with approximately one million online banking users, of which 50% use the mobile platform. While three out of five consultations on financial products are born on the Internet, selling through these channels is very low, about 4%. So we are deepening the multichannel structure, so that the customer can choose where to interact with the bank, either digitally or by physical means, and rethinking the call center as a value actor for the customer and to offer service through all channels available", he said.

Banco Galicia's executive will present his vision of the digital transformation at The Mobile Revolution Latin America 2016, organized by Grupo Convergencia on June 29 and 30 at the Emperador Hotel, Buenos Aires. See the agenda, book tickets or be a sponsor.

To see purchase tickets: eventos@convergencia.com

See the agenda at: http://moviles.convergencia.com