Ariel Torres, engineering manager at Pontis Technologies, said that Pontis Cloud TV differs because all infrastructure requirements, such as signal encryption and management logic, are provided in the cloud. He compared it to the previous solution, On Premise, which was aimed at operators who already have their own network. "But the Cloud option is for the incomers", he emphasized, because they are new, complex technologies, with respect to the assembly of the ecosystem.

"These solutions allow an accompaniment with flexible business models in terms of investment with low Capex, growing as the number of subscribers grows", he added. The architecture of the platform is made up of three pillars: Media Prep, everything that is metadata; Media Hub, real intelligence of the solution with control of devices and services in addition to the business rules that are applied in each service; and Media Go, which are the applications to be used by devices supported in the platform.