65% of the world's operators already have some agreement with OTT. But these offers have a problem: by not sharing information between the parties, users must enter with their name and password both to access the services of the operator and of the OTT. Eli Jacubovich, VP of Emerging Offerings, Consumer Segment of Amdocs, believes that operators and OTTs should exchange user data in order to make access to services easier.

Jacubovich affirmed that the possibility of the user receiving everything from the same place allows to customize, enrich, monetize and grow. He added that it is the operator's opportunity to improve the content offer because last year about US$400 million of operator revenues were capitalized by the OTT and the number grows year on year.

In this sense, he stressed AT&T, which offers specific packages to watch the NFL or NBA leagues for both their customers and for those who are not. The US operator already has three million users in these specific packages, and could do so thanks to the implementation of Amdocs subscription platform.