Sky's president, Raphael Denadai, said that in the coming weeks the company will begin to compete more consistently in the residential broadband market, starting with the launch of its FTTH service based on a neutral network.
During his participation in the Pay TV Forum 2022, Denadai pointed out that this launch is part of a strategy of diversification and complementation of pay satellite TV services, and clarified that Sky will continue with its LTE network but will add FTTH, which will give it more significant market power.