Gustavo Monaco, Business Development & Strategy Consultant at 1984 Media Consulting, said in his analysis of content strategies that AVOD services and FAST channels are fighting for the advertising pie. And hybrid models are being sought in the face of the growing fragmentation of content, which reduces the consumer's time in applications. "There are currently more than 300 SVOD services, which sooner or later will have to be grouped together," he predicted during NPlay South Cone 2023.
The diversity of options available - there are 817,000 titles, if all platforms are considered - in turn increases the time spent by the user in determining what to watch. That time is 12 minutes on average, 52% more than in 2019. "It's an impossibly large library, and represents an 18% increase compared to 2019," Monaco added.