Sonda announced its investment plan for this year aimed at strengthening its presence in what is considered a "strategic" market within its portfolio.

It also disclosed plans to open a new office in São Paulo, where it will launch a Customer and Partner Experience Center. The new headquarters will be located in a technological hub in the city, the United Nations Business Center.

The company stated that in 2024, its focus will be on the mobility, retail, Smart Cities, healthcare, mining, and banking sectors.

In 2023, Sonda, with operations in Argentina, Brazil, Chile, Colombia, Costa Rica, Guatemala, Ecuador, Mexico, Panama, Peru, Uruguay, the United States, and Canada, achieved revenues of US$1.482,3 billion.