M360 GSMA 2025 - Mexico City 28, 29 May
Monday, March 18, 2024

NPlay Southern Cone 2024

Knowledge Economy showed its virtues and raised challenges

María Apólito, CEO of AM2 Consulting, who moderated the panel discussion, praised the sector, affirming that it generates quality employment, exportable services, and is easily federalizable. "The Knowledge Economy has great power to transform the entire productive matrix. The good news is that we have a lot to do," noted Pablo Gigy, who stepped down as president of the Córdoba Cluster last week. In this regard, telecommunications play a key role in the sector. "Software relies on connectivity. We are not separate industries; we are closely linked," affirmed Alberto Patrón, CEO of Condor Technologies.

In this context, Sebastián Lattanzi, president of Cano Agropecuaria, focused on the challenges faced by agricultural producers. He cited the case of agricultural machinery, which typically has one or two monitors to upload information via a chip for monitoring planting. However, due to the lack of connectivity, the technology is not online, and they can only access the data when they reach a place to connect. "We are at a starting point in the digitization of agriculture. We have everything ahead of us; we could triple production quickly," he added.

On the other hand, Augusto Gallardo presented the case of the Cordoba-based company Porta. Through the digital transformation of the company, the developed system managed to analyze all data all the time and make suggestions. In this way, they managed to double production in some sectors.

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