MWC GSMA 2026 - 2, 5 March
Thursday, March 21, 2024

Comscore forecasts strong growth for Connected TV in Latin America over the next few years

At NPlay 2024, the analyst firm presented a study on the current situation and future forecast for content consumption through Internet-connected devices. The research indicated that between 2022 and 2023 there was already a strong jump in Latin America in this consumption. It also predicted an increase in advertising investment in this segment.


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