Miguel Menchén, executive director at Telefónica Móviles México, has completed a series of changes within the company’s organizational structure with the aim to reorganize business strategies. Under this new structure, Telefónica Móviles México seeks to maximize its position within the Mexican market. The organizational chart’s objectives are to eleborate a growth projection with profitability as well as stimulate its Commercial Area, which will be temporarily headed by Miguel Menchén.

Moreover, Movistar`s upper echelons would be completed with Purificación Carpinteyro (Companies Segment Director), Pedro José Arzáni (Private Segment Director), Mario Bermúdez (Client Administration Director), Fabián Bifaretti (Network Distribution Director), Ernesto Flores  (Commercial Intelligence  Director), Emilio Flores (Operations Director), and Francisco Caballero (Operative Marketing Director). Likewise, Jerónimo Gerard would be Finance and Control Director and Cayetano Carbajo as well as Carlos Valero as Network and Systems Directors respectively. Under this new structure, Yago Bazaco would go onto act as Human Resources General Secretary headed by Lilia Hernández and Antonio Coronetti would head Internal Audit.