Dedalord Argentine developers studio created four years ago the Running Fred game, which so far generated 26 million downloads in mobile application stores. Monetization means are two, as entrusted to Convergencialatina the founder of Dedalord, Diego Ruiz: the purchase of objects within the game, and advertising, which can be static, of promotion of other games, or strategic options for the development of the game involving a transaction (eg, to revive a character, the user chooses between viewing an advertising video or acquiring coins).