Deutsche Telekom created IMMMR, a new company focused on reinvesting voice communications from the operator's perspective, focusing on service. Judith Andrasi, CEO of IMMMR, said that in recent years the operators' innovation was limited to flat rates or triple play, but did not take care of the service: for the executive, although operators invest billions in networks, it is difficult to innovate in services, something in which Internet players are very good at.