Tuesday, May 04, 2021

TelevisaUnivision: the aim is to create a global Spanish-speaking OTT

The new company wants to have the platform up and running in 2022. The basis to develop it will be the 100 million Spanish-speakers who already consume the content of both companies in Mexico and the United States.

The merger of Televisa's content area with Univision has created a Spanish-speaking giant focused on competition in the United States market and on consolidating its preeminence in the Mexican market. The idea is to expand that force to the rest of the region, first, and then to the 600 million Spanish-speaking people around the globe. To do this, the new company will create an OTT that will be its standard in this process and that will be combined with the other platforms that Televisa and Univision have already developed. By combining multimedia, they hope to drive a scale that makes distribution more efficient with a specific focus on Spanish-language consumers around the world.

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