Pure OTT allows the operator to have an independent product to sell not only to the end user but also to ISPs that do not have their own TV services. DirectvGo is so far the only one of this category available in Argentina, although Telefónica is expected to launch a similar strategy soon with Movistar Play. However, it still has to motivate the use of the platforms and alliances with international production companies, which seems to be the most effective way.

In 2020 Movistar launched its OTT strategy through two lines, which it maintains through separate business models: with Movistar Play as a linear TV product, called Movistar Pack Tele, and with the incorporation of Play Box, which turns TV into Smart, emerged as a combo with the fiber, that adds 200,000 clients. The first is a TV service that includes 100 HD signals and the possibility of adding Pack Fútbol, HBO Pack, Fox Premium and Amazon Prime Video. The Play Box, with a Movistar interface (on Android), allows the user to download apps, such as Netflix or Amazon, or music.

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MORE ANALYSIS

Satellites and precise positioning redefine vehicle automation

The Chinese automaker Geely launched 11 satellites to achieve high-precision positioning and IoT communications. The cases of Honda and Toyota, and the delay of U.S. and European manufacturers.

Direct-to-Device: Two competing models in active testing phase

On one side are the established operators offering mobile services via satellite; on the other, the new entrants relying on large LEO constellations. Revenue forecasts project US$36 billion from D2D (direct-to-device) services by 2033.

SES: MEO expansion aims for 100-satellite fleet

This was confirmed by Alan Mattos, Senior Solutions Engineer at the company. It will mark the culmination of a three-stage process that leverages the unique characteristics of medium Earth orbits.

Geopolitics enters the fray over mega-constellations in low Earth orbit

Both the European Union and China have initiatives to occupy space with LEO fleets and constellations. Within Europe, national governments are promoting public-private partnerships with state involvement.

Maduro's government installs Russian Glonass system and moves away from Western technology

It is currently in a testing phase at an air base. It competes with the ubiquitous GPS, which Caracas dismissed due to its strained relations with the United States. It operates in the L1, L2, and L3 bands and recently incorporated signals in CDMA.

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