Pure OTT allows the operator to have an independent product to sell not only to the end user but also to ISPs that do not have their own TV services. DirectvGo is so far the only one of this category available in Argentina, although Telefónica is expected to launch a similar strategy soon with Movistar Play. However, it still has to motivate the use of the platforms and alliances with international production companies, which seems to be the most effective way.

In 2020 Movistar launched its OTT strategy through two lines, which it maintains through separate business models: with Movistar Play as a linear TV product, called Movistar Pack Tele, and with the incorporation of Play Box, which turns TV into Smart, emerged as a combo with the fiber, that adds 200,000 clients. The first is a TV service that includes 100 HD signals and the possibility of adding Pack Fútbol, HBO Pack, Fox Premium and Amazon Prime Video. The Play Box, with a Movistar interface (on Android), allows the user to download apps, such as Netflix or Amazon, or music.

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América Latina · Satellites04/09/2026

Direct-to-Device enters commercial phase

As the geostationary satellite business consolidates, low Earth orbit constellations continue to scale up, while the Direct-to-Device (D2D) market enters a phase of commercial deployment and regulatory exploration by authorities worldwide. This landscape was highlighted at the Satellite Map Day 2026 event, organized by Convergencialatina last June, and in the 29th edition of the Satellite Map in Latin America.

América Latina · Satellites26/08/2026

Latin American regulators face D2D: initial exploration, NTN and WRC-27 in focus

The development of D2D services has begun to shift Latin America’s regulatory debate from traditional satellite connectivity toward the integration of terrestrial and non-terrestrial networks. This scenario was highlighted at the Satellite Map Day 2026 event, held by Convergencialatina in June, and in the 29th edition of the Satellite Map in Latin America.

América Latina · Satellites · Internet & OTT18/08/2026

Airlines buy reliability and passenger experience, not just access to a specific orbit

Convergencialatina spoke with Aaron Goldberg, SES vice president of Product Management, Aviation and Maritime. The executive explained that the new ESA platform prioritizes LEO, with a backup network that is currently GEO but is moving toward a fully non-geostationary (NGSO) solution in the coming years, leveraging SES’s O3b mPOWER capabilities as well as the future meoSphere network, which is scheduled to enter service in 2030.

Globales · Satellites07/07/2026

Open Cosmos promotes shared constellations to expand Earth observation capabilities and reduce costs

Alberto Pérez Cassinelli: Collaboration helps expand operational capabilities and improve economic sustainability.

Argentina · Satellites06/07/2026

Ascentio: How a university-born company survived Argentina’s space cycles and expanded globally

Originating at the National University of Río Cuarto in Córdoba province, it managed to build long-term technological capabilities and withstand irregular investment cycles.

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The break between the network and content

MORE ANALYSIS

Direct-to-Device enters commercial phase

Latin American regulators face D2D: initial exploration, NTN and WRC-27 in focus

Airlines buy reliability and passenger experience, not just access to a specific orbit

Open Cosmos promotes shared constellations to expand Earth observation capabilities and reduce costs

Alberto Pérez Cassinelli: Collaboration helps expand operational capabilities and improve economic sustainability.

Ascentio: How a university-born company survived Argentina’s space cycles and expanded globally

Originating at the National University of Río Cuarto in Córdoba province, it managed to build long-term technological capabilities and withstand irregular investment cycles.

A DIARIO LATINO 11-09-2026

Carriers Map Day 2026 to take place Sept. 15 in Montevideo

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