The way of doing business and optimizing large investments demanded by the ICT industry is changing. Argentina is the scene of an "unprecedented" model of network unbundling. An SME, Sion, will articulate the impulse to a US$ 90 million investment project with state-of-the-art infrastructure that it will share with the global Movistar, whose clients will not be on its network but on that of a competitor who turns out to be an ally. The entente includes as actors a constellation of SME providers from small towns that will also digitize their networks. Apparently a model where everyone wins, and a future that supposes competition for creative and quality services between protagonists.