Martín Pagano, General Manager of Cooperativa Telefónica de Pinamar (Telpin), spoke to Nplay Southern Cone 2023 about the implementation of the first cooperative mobile operator in the country. "We either got on imowi or we stayed outside and watched it go by. We knew we were in trouble. But we also knew we had a niche. We have a local presence in the towns, a good image, and proximity to the customer. And all the investment stays in the community. We do not compete on price, but on quality, service, investment and local development," he said.