Competition with streaming has led the main groups to have their own platforms to be able to compete on other screens. The arrival of TV 3.0 can help in its conversion.

With an average year-on-year drop of 17.2% last February, the Brazilian pay TV market has been in an endless decline for many years. The total of 11.29 million existing subscribers at the end of February is quite similar to what existed in 2011 and contrasts deeply with the 19.8 million that were verified in November 2014, to cite an example.

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Brazilian linear TV seeks to reconvert to avoid its extinction

Competition with streaming has led the main groups to have their own platforms to be able to compete on other screens. The arrival of TV 3.0 can help in its conversion.

MORE ANALYSIS

Challenges posed by audiovisual piracy and how to tackle them

The illegal market already generates US$12 billion annually, reaches one in every three connected households, eliminates 75,000 formal jobs, and undermines investment across the region’s economy.

Paramount strikes back as the battle over Warner Bros. Discovery drags on

Next year will be crucial for Brazil’s small internet providers

New strategies will prevail as the market seeks consolidation after several years of boom and operating almost on the fringes of legality.

Streaming platforms seek new business models

As the largest source of data traffic, streaming seeks with operators to increase monetization of its services through various strategies.

US Supreme Court heads towards ruling against TikTok

Friday's hearing made clear that the Supreme Court judges are leaning more towards national security concerns and rejecting the idea that banning Chinese app infringes freedom of expression.

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