Paramount updated its offer by including a guarantee of over US$40 billion from the Ellison family. This was one of the weaknesses of the offer, according to an analysis by WBD's board of directors, which led them to reject the proposal. Meanwhile, Netflix improved its debt structure. The shareholders' meeting was scheduled for January 26 to make a decision.

When Netflix’s proposal to pay US$27.75 per Warner Bros. Discovery (WBD) share to acquire its film and television studios, along with its content library and the HBO Max streaming service, seemed to have emerged as the winner, Paramount Skydance has announced an improved offer on Monday to address the criticism its previous bid had generated.

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Paramount strikes back as the battle over Warner Bros. Discovery drags on

MORE ANALYSIS

Challenges posed by audiovisual piracy and how to tackle them

The illegal market already generates US$12 billion annually, reaches one in every three connected households, eliminates 75,000 formal jobs, and undermines investment across the region’s economy.

Paramount strikes back as the battle over Warner Bros. Discovery drags on

Next year will be crucial for Brazil’s small internet providers

New strategies will prevail as the market seeks consolidation after several years of boom and operating almost on the fringes of legality.

Streaming platforms seek new business models

As the largest source of data traffic, streaming seeks with operators to increase monetization of its services through various strategies.

US Supreme Court heads towards ruling against TikTok

Friday's hearing made clear that the Supreme Court judges are leaning more towards national security concerns and rejecting the idea that banning Chinese app infringes freedom of expression.

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