Wednesday, September 10, 2025

Apple plays its cards with the iPhone Air, its new ultra-thin model

Apple launched the iPhone Air this Tuesday, its new ultra-thin model featuring a high-density battery and a new processor. The price is very competitive: US$ 999, in line with competitors’ pricing. The company also introduced the new iPhone 17, AirPods Pro wireless headphones, and a blood pressure monitor.

Apple presented an upgraded line of new iPhones this Tuesday at its headquarters in Cupertino, California, including the thinner iPhone Air. The company also announced that it will keep prices stable amid the trade tariff war promoted by U.S. President Donald Trump, which has been affecting the company’s revenue and profits.

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Apple plays its cards with the iPhone Air, its new ultra-thin model

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