Two basic requirements affect access to the system: to have a browsing device and a Tigo Sim Card. "All our customers (8,692,171, according to Colombian regulator's data as of third quarter) may use it, but we aim at the 70% not accessing data services, said Iriarte. He also said that the "typical user" is a person of the rural area that has mobile or wifi coverage but who can not afford the service. Wireless penetration in Colombia is 112.3% and Claro leads the market with 54.6% share (Mintic, as of third quarter 2014).