Monday, November 29, 2021

Europe plans to regulate big tech

The European Parliament will begin discussing from the middle of next year two bills that empower consumers and regulators and puts limits on the predatory market practices of Google, Facebook, Amazon, Apple and Microsoft.

The European Union is on the way to becoming the first global power to regulate core aspects of big tech business: if two specific rules are passed, Amazon, Apple, Microsoft, Google and Facebook should stop selling their own services with privileges within of their platforms. This is the case of Google's advertising service. The project requires it to give space to other ad servers and providers to compete on equal terms with Google Adsense within the Google platform. For this to happen, the European Parliament should fulfill its commitment to start dealing with the two bills in 2022. Both texts were presented by authorities of the European Commission in December 2020 as the European “digital package.” One is the Law of Digital Services, and the other, the Law of Digital Markets.

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