Tuesday, January 11, 2022

SMEs transition through the change in audiovisual offer from multiscreen to multiplatform

The idea that the consumption of OTTs is replacing premium subscription predominates. In addition to the multiplatform proposals linked to operator associations -the CABASE, Sensa and Dibox Go-, add alternatives with a focus on multi-devices and VOD.

The direct reach to the consumer by large content producers such as WarnerMedia (HBO), Disney, ViacomCBS (Paramount + and Pluto TV), among others, redefines the roles in the value chain for all sizes of providers. In the case of cooperatives and SMEs in Argentina, the traditional role coexists - to be a sine qua non ally so that, through cable subscription, audiovisual content reaches homes - with the challenge of disintermediation, meaning, that each signal seeks to reach the consumer directly with different approaches. For example, WarnerMedia prefers direct contracting than going through the operator.

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