Wednesday, September 21, 2022

NFTs are competing against social networks for audiences as use cases multiply

They offer the alternative of keeping the ownership of the asset in the user, unlike portals. In addition to their use in art, brands are advancing in their use to build loyalty and generate new customers. In addition, gaming is making a strong appearance.

The global number of NFT (non fungible token) transactions will increase from 24 million in 2022 to 40 million by 2027, according to a survey by Juniper Research. This leap will be driven by the adoption associated with brands, as a new channel for accessing young audiences, and the metaverse: NFTs linked to this dimension of immersive experiences are expected to be the fastest growing token segment over the next 5 years, growing from 600,000 transactions in 2022 to 9.8 million in 2027.

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